

Nobody told me... how to pivot
SimpleClosure and Founders House are teaming up on a new series built around the conversations founders don’t always have a playbook for.
We’re kicking things off on September 23 with Nobody told me… how to pivot, a candid conversation about one of the hardest questions founders face: what do you do when the original plan isn’t working?
Do you keep pushing? Make a meaningful pivot? Explore an acquisition? Or is it time to consider winding down?
We’ll bring together perspectives from across the startup ecosystem to unpack the signals that matter, from runway and revenue trajectory to customer demand, fundraising conditions, team health, and founder energy.
Featuring:
John Paasonen, Co-Founder & CEO, Maxwell
Adam Roberts, Owner + Founder Coach, Lifted.vc
Olivia O’Sullivan, Partner & COO, Forum Ventures
Carina Oriel, VC Partnerships, SimpleClosure
Topics we’ll explore:
How to tell when a company needs more time vs. a real pivot
What evidence should support a major change in direction
When an acquisition or acquihire is actually a realistic path
The signals that it may be time to consider winding down
Why timing matters when evaluating any of these options
How to navigate these decisions with your team, board, and investors
We’ll close with anonymous startup scenarios and ask our panelists to weigh in live on what they would do: pivot, push through, pursue an acquisition, or shut down.
Whether you’re actively facing one of these decisions or simply want to be better prepared if you do, you’ll walk away with a clearer framework for deciding what comes next.