Before You Expand: The Homework Most Companies Skip
Thinking about expanding into a new market, but not sure whether your current GTM approach will translate?
International expansion often looks straightforward on paper: choose a market, translate the website, hire someone locally and start selling.
But even experienced companies often skip some of the most fundamental questions before entering a new market. Is our ICP actually the same? Are we speaking to the same buyers? Does our positioning still work? What about our sales approach, partnerships or pricing?
What works in your home market doesn’t necessarily translate one-to-one.
This is an informal, small-group session for founders and startup leaders who are considering international expansion, preparing to enter a new market, or already expanding and finding it harder to gain traction than expected.
We’ll talk about topics such as:
What homework to do before choosing and entering a new market
How to assess whether a market is actually attractive for your business
Why your ICP, buyer personas and positioning may change from market to market
How competition and local alternatives can change your value proposition
Why your existing GTM and sales approach may not simply transfer
What to validate before making significant investments or hiring locally
How to test your assumptions before scaling
Your own expansion questions, challenges and experiences
Who should join?
Founders and startup leaders who are thinking about expanding internationally, currently preparing a new market, or already in expansion mode but questioning whether their current approach is working.
No slides, no formal presentation, just coffee, practical insights and an open conversation in a group of max. 15 participants.
Hosted by Heidrun Gabcke, Growth & Expansion Advisor, with 14 years of B2B tech sales experience across European markets, including Microsoft and NavVis.
Want to learn more about me or connect before the event?
Website: gabcke.com
LinkedIn: heidrun-gabcke