The Power Hour™ - VIP Launch
One year from now, we move the world.
On October 5, 2026, an intimate group of athletes, global leaders, brands, businesses, innovators and changemakers will come together at TikTok Headquarters in New York City to officially launch the 12-month countdown to The Power Hour™ and our Guinness World Record attempt in 2027.
The vision is bold, but the action is beautifully simple:
One World. One Hour. One Movement.
In October 2027, The Power Hour™ will call on people around the world to dedicate one hour to physical movement, walking, running, cycling, training, dancing, practicing yoga, playing sport or simply moving in whatever way works for them.
But we're not moving simply to break a record.
We're moving to create impact.
Through the Power Play Impact Fund, the movement will raise awareness and funds for youth and community initiatives focused on four essential pillars of wellness:
PHYSICAL | MENTAL | NUTRITIONAL | FINANCIAL
BE IN THE ROOM WHERE THE MOVEMENT BEGINS
This private afternoon at TikTok HQ will bring together an extraordinary cross-section of individuals who believe in the power of sport, wellness, technology, community and collective action.
VIP guests will meet and hear from professional athletes representing the NFL, NBA, WNBA, Olympic sport and beyond, alongside leading voices in health and wellness, business, technology, media and social impact.
We'll explore a bigger question:
What becomes possible when the world's athletes, brands, businesses and leaders come together to inspire millions of people to move and move for something bigger than themselves?
This is an invitation not simply to attend, but to help shape a global movement from its beginning.
Whether through employee participation, consumer engagement, technology, athlete involvement, community activation, storytelling, fundraising or partnership, there is a place for organizations and leaders of every kind to participate.
The Afternoon Agenda
2:00 – 2:30 PM
VIP Arrival, Registration & Welcome
2:30 – 3:15 PM, Fireside Chat — Moving the World Together
Athletes, wellness leaders and changemakers explore the power of movement, influence and collective impact.
3:15 – 3:30 PM, TikTok 101
The power of community, creativity and digital storytelling to turn an idea into a global movement.
3:30 – 5:00 PM, Closing Remarks & VIP Networking
Connect with athletes, founders, executives, partners and leaders helping bring The Power Hour™ to life.
365 DAYS. ONE GLOBAL GOAL.
October 5 marks the beginning of our journey toward The Power Hour™ 2027 Guinness World Record attempt.
A year to activate.
A year to collaborate.
A year to inspire.
A year to build a movement capable of reaching millions.
And then, for one extraordinary hour, we move the world together.
We would be honoured to have you in the room when it begins.
This is a private, invitation-only gathering. Space is limited and advance registration is required.