Nordic Perspective on Business Problem Framing
Hosted by Ideactio x Service Design Frankfurt & Daniel Hoffmann
Registration
About Event
SERVICE DESIGN FRANKFURT MEET UP
Nordic Perspective with ‘Pepe’ on holistic approach to Business Problem Framing.
'Pepe' is co-author of Business Journey Mapping Field Guide. He joins us from Helsinki, Finland
Format:
6:00 - 6:30 - Registration and Mingling
6:30 - 6:45 - Opening
6:45 - 8:00 - Talk + Activity
8:30 - - Informal Mingling
Talk Title
What’s The Problem?
Stop shipping features. Start reframing the challenges that stall your business.
A holistic approach to problem framing - Learn how to use ‘Business Journey Mapping’ & ‘4+1 Lenses’ to find the right problems to solve.
Description:
Great insights and good intentions aren't enough. When people stop seeing together, they stop moving together. And the customer pays the price.
All customer problems are business problems. And all business problems will eventually become customer problems. Yet in most organisations, the people who see the customer and the people who make the key decisions are looking at different pictures - and no one is accountable for what no one can see.
Through real cases and two practical tools — the Business Journey Map and 4+1 Lenses - this talk shows how cross-functional teams can build one shared view of the whole.
Not to agree on everything, but to see the same system, make trade-offs explicit, and stop optimising in isolation.
Bonus:
Preview of Business Journey Mapping Field Guide - Business Journey Mapping is a collaborative framework and a set of tools that enables to identify and frame the right problems to solve.