Building next-gen brands: Experiential & AI Marketing Panel Discussion
The Attention Economy: Capturing Audiences with Immersive Brand Storytelling
Event Overview: Our discussion will center around how brands can create attention-grabbing, immersive experiences that leave lasting impressions. With the rapid evolution of digital platforms, capturing and maintaining audience attention has become one of the biggest challenges marketers face today. We are bringing together experts across marketing strategy, multimedia storytelling, psychology, and AI to explore:
The challenge of maintaining audience attention in today's digital landscape.
How immersive experiences build memory anchors and brand loyalty.
A case study highlighting the measurable impact of an immersive campaign.
The psychology behind multimedia storytelling and what makes it resonate with audiences.
Balancing cutting-edge technology with traditional narrative techniques.
The role of AI in crafting emotionally impactful brand experiences.
Q&A Focus: Strategies for creating attention-grabbing, memorable brand experiences in a crowded market
Panel Participants:
Tinashe Chaponda – Known as the "Mayor of Influencer Marketing," CEO and Founder of Sosani Studios, a trailblazing agency dedicated to crafting Passion-Integrated Influencer Campaigns (PIIC) that connect brands with Gen Z, Gen Alpha, and multicultural communities.
Martyn Clarkson – Jack Morton’s EVP, Global Head of Strategy
Julia Kolodkina – Creative AI Marketing Expert, Founder of Aliiiens: Brand Venture Lab.
Ishita Dinger – Consumer Psychologist and Market Researcher, XR Guild.
Anna Kozachukhna – Moderator, Founder of BREATH VISION Branding Studio, Managing Partner at Magic Innovations Multimedia Studio.
*Private event. Invite only
Timeline for the evening:
• 6:30 pm - Drinks & Greetings
• 7:10 pm - Panel Discussion begins
• 8:20 pm - Q&A Session
• 9:00 pm - Networking
Organizers:
Magic Innovations Multimedia Studio
With over 15 years of experience, our global multimedia studio specializes in creating captivating immersive experiences, from a stunning mapping projection show at Brandenburg Gate to a gala dinner at London's oldest art gallery.
At Aliiiens we launch and establish brands for trendsetting companies, focusing on late-stage startups and enterprises. Our approach combines non-traditional marketing, AI-driven content, and growth marketing to build distinctive brands and propel your business growth.