Pricing Pages That Actually Sell - A Playbook for Indie Devs

​Your pricing page is usually the second most visited page on your site and yet many founders still treat it as an afterthought.

​In this practical session, we’ll break down what really happens before someone clicks “Buy” - how users think, where they hesitate, and what actually drives conversion.

​This is not theory. It’s a clear, actionable playbook based on real data, real experiments, and patterns that work.

​What you’ll learn:

• ​How buyers actually experience pricing pages.

• ​The psychology behind pricing decisions (and common mistakes).

• ​How to structure your pricing page for clarity and conversion.

• ​What to highlight and what to remove.

• ​23 actionable tips you can apply immediately

• ​Real examples you can copy and adapt

​You’ll leave with concrete steps you can implement the very next day and start seeing results.

​Speaker

​Vova Feldman Founder & CEO, Freemius

​After exiting his first startup to a Fortune 500 company in 2013, Vova turned a side SaaS project into a successful freemium business.

​While commercializing that micro-SaaS, Vova discovered that “selling software” is way more complex than building the SaaS. Payment gateways, subscriptions, taxes, licensing, usage tracking, marketing automation… All of that quickly took more time than building the product itself. That painful mismatch revealed a much bigger problem in the ecosystem, and became the catalyst for Freemius.

​​Vova brings hands on experience, deep product thinking, and a no-fluff approach to building software businesses that actually sell.