​The Economics of Effort ("Anti" Efforting) Intensive will continue the work. This programmatic experience is tailored specifically for solo and lean founders who are looking to eliminate "empty efforting," cleverly disguised as hard work.

​You will apply:

• ​How to effort so you succeed.

• ​What formed your work/efforting ethic.

• ​The role of the "folds" in your effort. (Per the Fourfold Action Framework)

• ​How to move up the McKenzie Success Hierarchy so success is not only imminent but immensely enjoyable.

​How This Works:

​Three weeks starting August 6th, we'll meet for 90 minutes at 7pm CT to dismantle the "Empty Efforting" affecting your life and business.

​This is for the founder who has committed to doing the work and has gotten some results, but still believes there should be more.

​This is NOT for the founder who has excuses and wants to quit.

​The outcomes will be uniquely applicable to your actual business, not a hypothetical case study created to make a workbook look complete. You will actively apply the holistic Fourfold Action Framework directly to your own infrastructure, evaluating real operational costs, examining capacity drains, and pressure-testing your service boundaries.

​See you August 6th!