Market Expansion Without the Guesswork: Growth + Localization in Practice

​About the Session:

​Expanding into new markets sounds straightforward - until what worked in one region completely falls flat in another.

​Messaging doesn’t land, channels behave differently, and conversion drops in ways that aren’t always obvious.

​In this session, Amee Bhavsar and Kristína Lappyová share what we've seen actually work (and break) when scaling growth across markets like APAC, EMEA, and AMER and how to approach localization without slowing everything down.

​We’ll cover:

​-How to evaluate which markets are worth entering (beyond gut feel) -What actually needs to be localized and what doesn’t -How to balance speed vs. depth when you’re under pressure to scale -The early signals that tell you if a market is working

​This will be a mix of frameworks and real examples - with space for discussion + Q&As.

​About the Hosts:

​Amee Bhavsar is a growth leader with over a decade of experience building and scaling growth engines across global markets. She currently leads growth and demand at Kit, and previously worked on international expansion at Remote.com across APAC, EMEA, and AMER. Her work focuses on how growth strategies translate across markets — and where they break — with a particular emphasis on localization as a driver of conversion.

​Kristína Lappyová is a performance marketing leader with experience driving demand and paid acquisition across global markets. She currently serves as Senior Online Advertising Specialist at ESET, where she leads digital growth initiatives across key channels. Her work focuses on optimizing performance marketing strategies to drive efficient, scalable conversion.