What is UTM Tracking

​Most coaches and service providers have heard of UTMs — fewer know what is UTM tracking actually for. In this UTM tracking tutorial, see a real UTM dashboard reveal which marketing channels are actually sending leads, learn the three core parameters (source, medium, campaign), and find out where UTM data shows up whether or not you use Google Analytics. You'll also hear what a $15,000 ad spend taught one client about tracking before they spent it. No jargon required, and no Google Analytics needed to start.