How to Scale a Movement: Community, Expansion & Standing Out with Sadie Lincoln of Barre3
What does it take to build a fitness brand into a nationwide movement—without outside investors?
In this live virtual AMA, Barre3 co-founder and CEO Sadie Lincoln pulls back the curtain on how she scaled a single Portland studio into a global brand with 200+ franchise locations, a thriving digital platform, and millions of loyal followers. From operationalizing community to navigating acquisitions and staying relevant in a competitive market, Sadie shares hard-earned lessons on growing with purpose.
We’ll dive into:
How to build a community that powers your business
The Barre3 approach to acquisitions and brand integration
What it takes to stand out—and grow—without chasing trends
Scaling a franchise model while maintaining your values
Building revenue through hybrid models and intentional programming
This session is a chance to ask Sadie anything—from how she knew when to expand to what’s driving the next era of fitness—and walk away with tangible strategies for building staying power in any industry.
Sadie is a Forbes 50 Over 50 honoree, a top founder on Inc.’s Female Founders 100, and a celebrated voice in mindful leadership. She’s grown Barre3 entirely on cash flow and continues to teach classes in her hometown studio—proof that scale doesn’t have to mean losing your core.
Come curious. Leave with a blueprint for building what lasts.
WANT 1:1 TIME WITH SADIE? BOOK A CALL HERE.
MORE ABOUT SADIE
Sadie Lincoln is the co-founder and CEO of barre3, a fitness and wellness company focused on teaching people to be balanced in body and empowered from within. Starting in 2008 with the flagship studio in Portland, Oregon, barre3 has grown to include more than 207 franchise studios powered by female entrepreneurs, plus an online-workout streaming-subscriber base in 100+ countries. What started as a workout has blossomed into a full-blown movement made up of millions of people focused on body positivity, being empowered, and redefining what success in fitness means.
Sadie is on the Forbes 50 over 50 list, Inc.'s Female Founders 100 list, the MO100 Impact list, has won EY Entrepreneur of the Year Mountain West and speaks regularly on the topics of mindful leadership, the power of body wisdom, and the movement to redefine what success in fitness means.
Beyond running her company and being a global spokesperson, Sadie still enjoys teaching barre3 classes to many of her founding clients in her hometown of Portland, Oregon.