Roundtable: The Holiday Playbook - Winning BFCM and Peak Season

​The holiday season can make or break a retailer’s year. From Black Friday and Cyber Monday to the broader peak season, retailers are under pressure to capture demand, stand out in a crowded market, and turn seasonal shoppers into lasting customers.

​Join RetailWire for an interactive roundtable on The Holiday Marketing Playbook: Winning BFCM and Peak Season.

​📅 Date: October 7, 2026
🕛 Time: 12:00 PM ET
💻 Format: Online roundtable

​Panelists:

• ​Mark Bietz - CMO at HalloweenCostumes.com and Fun.com

• ​Scot Wingo - CEO and Co-Founder at ReFiBuy

• ​Kalliopi Vlastos - Vice President at FORM

​Host: Chase Binnie, CEO, RetailWire

​What to expect:

• ​Strategies for building a stronger BFCM and holiday marketing plan

• ​Perspectives on capturing consumer attention during the busiest shopping period of the year

• ​Discussion around promotional strategies, timing, and peak-season execution

• ​Ideas for balancing short-term holiday performance with long-term customer value

• ​An open exchange of experiences, challenges, and winning approaches with retail leaders

​This is an opportunity to compare strategies, challenge assumptions, and learn how other retailers are preparing for the moments that matter most during peak season.

​Reserve your seat and be part of the discussion.