The Hard Way: F&B Founders Who Defied the Odds

​🔥 THE HARD WAY: F&B Founders Who Defied the Odds

​Every successful F&B brand has a story.

​Most people only see the result.

​We're bringing you the journey.

​For one night only, hear directly from three founders who built, scaled, survived, and grew against the odds.

​Featured Speakers:

​🍗 Bernard Tay, Founder of JINJJA Chicken & Chicken Ka Kee.

​Built one of Singapore's most recognizable Korean F&B brands from the ground up.

​🥤James Leong, Master Franchisee of BingXue Singapore

​Entered a crowded market everyone thought was saturated— and proved them wrong.

​🌏 Edy Ongkowijaya, Founder of D'PENYETZ GROUP

​Scaled from local ayam penyet operator to 100+ outlets across 7 countries through franchising and international expansion.

​Expect :

​✅ Real founder stories

​✅ Honest lessons and mistakes

​✅ Audience Q&A

​✅ Networking with founders, operators, investors & entrepreneurs

​📅 24 July 2026

​📍 UE Square
83 Clemenceau Avenue
#02-05/06/07/08
Singapore 239920

​🕔 Registration: 5:00 PM

​🎤 Founder Panel: 6:00 PM – 8:00 PM

​🤝 Networking: 8:00 PM – 9:00 PM

​🍕 Food, drinks & Wines are included

​🎟 TICKETS NOW AVAILABLE!

​☕️ Seats are limited to 50 pax only (Venue Capacity). All registrations are subject to approval.