Private Dinner [Invitation Only]: How Commerce Leaders Are Turning AI Into Margin, Not Just Traffic

​About Event

​Nine weeks before Black Friday, an intimate table of CMOs, VPs and Heads of eCommerce, and digital commerce founders — for exceptional food, tasty cocktails, and the conversation you can't have on a webinar. We're setting aside the surface-level hype to talk about what is actually working right now: winning discovery you no longer control, converting traffic that behaves nothing like search traffic, protecting margin through a discount-heavy quarter, and answering the CFO before 2027 budgets are locked.

​👉 Request your seat: https://luma.com/zu9i1n2v

​What we'll dig into:

• ​You no longer own the first impression.
  Discovery has moved into ChatGPT, Gemini and AI Overviews, and AI-referred visitors show up further down the funnel with a shortlist already formed. What does that change about the pages they land on — and about what you're still paying to acquire?

• ​Persuasive vs. selectable.
  Shopping agents compare on clarity, certainty and ease of execution: accurate price, true stock, delivery promise, returns. Feed and protocol compliance is fast becoming table stakes. Where's the durable advantage once every competitor in your category checks the same boxes?

• ​The hesitation tax.
  Price is rarely the real barrier. Doubt is. What does uncertainty actually cost at the point of decision, and how are teams removing it without defaulting to a discount?

• ​The friction your dashboards never show.
  The micro-hesitations and late-funnel breakpoints, especially on mobile, that drain conversion long before they ever surface in a report. How do you find what analytics structurally can't see?

• ​Peak season without training customers to wait.
  Timing, reassurance and proof can move a wavering buyer more cheaply than a promo — and without teaching everyone to hold out for the next sale. Where does that hold up under BFCM pressure, and where does it backfire?

• ​The number the CFO actually asks for.
  Tying AI initiatives to conversion rate, contribution margin and CLV, not just an eCommerce dashboard. Who has a defensible answer going into 2027 planning, and who is still assembling one?

​Who's in the room:
CMOs and senior marketing leaders, Heads and VPs of eCommerce, Directors of Digital and Online Retail, DTC founders and operators, and the growth leaders driving revenue at leading brands. Peers, not prospects. Roughly 16 seats.

​What to expect:
A candid, peer-led conversation in a private room. Nothing on the record, no slides, no vendor pitches — just honest insight from operators facing the same quarter you are. World-class food, drinks, and connections that continue well past dinner.

​If you're finalizing peak-season plans and next year's budget, this is the table to pressure-test your thinking at.

​👉 Request your seat: https://luma.com/zu9i1n2v

​Seats are strictly limited and attendance is by invitation only. Please register with your business email and mobile number.