Marklo Marketing Lab: Build a BFCM Campaign Live in Marklo

​Your weekly 30-minute working session for a smarter BFCM.

​Every Friday, we tackle one of the biggest Q4 marketing challenges facing commerce brands and show how to solve it live in Marklo, using Stella & Dot as our demo brand.

​This week: Build a BFCM Campaign Live in Marklo

​Core question: What does it actually look like to go from a BFCM idea to an executable campaign?

​The live build

​We start with one prompt: "Stella & Dot needs a BFCM campaign. Let's build it." Then we work through every step:

​Strategy → Products → Audience → Offer → Calendar → Email/SMS/Social → Tasks → Creative

​Live in Marklo: We'll build the campaign from start to finish, show how Marklo turns strategy into execution, create campaign briefs and channel-specific marketing, and walk through the resulting workflow and next steps.

​You'll leave with: A complete example of how to plan and execute a BFCM campaign in Marklo.

​Format (30 minutes)

• ​10 min: The Marketing Lab. Practical strategy, trends and best practices around one Q4/BFCM challenge

• ​10 min: Live in Marklo. We solve the challenge live using Stella & Dot as the demo brand

• ​10 min: Q&A. Your questions and live application

​Join us every Friday at 10 AM PT for Marklo Marketing Lab. Bring your BFCM plan, campaign calendar, offer or marketing challenge and get practical ideas you can apply to your own brand.