Master Positioning for SaaS Startups
Most SaaS startups struggle with positioning; not because they lack a great product, but because they've never learned a systematic approach to defining and communicating their value.
This changes now.
Mela Ventures, in association with HSR Founders Club, is excited to host an intensive workshop on SaaS positioning with Aditya Ramakrishnan, fractional CMO and product marketer who's built and scaled marketing engines at developer-focused SaaS companies including Stripe, ReoDev, ImageKit, and CashFlo.
Why leaders need to understand 'Positioning'
Positioning isn't marketing fluff. It's the foundation of your entire GTM. Get it wrong, and even the best product struggles to find its market. Get it right, and everything from sales conversations to product development becomes crystal clear.
What You'll Walk Away With
This isn't death by PowerPoint. This is a practical, hands-on session designed to help you actually build your positioning:
A Clear Framework – Aditya's battle-tested methodology that cuts through the noise
Real-World Case Studies – Learn from both global companies and personal experiences
Practical Answers – When should you do positioning? How long does it take? What comes after?
Hands-On Work Time – Guided session to work on YOUR startup's positioning
What We'll Cover
What positioning really means (beyond the buzzwords)
Should you even do a positioning exercise? When is the right time?
The simple but powerful framework you can apply immediately
What happens after all the slides; turning positioning into action
Case studies from global SaaS companies and real startup journeys
Who Should Attend
SaaS Founders looking to sharpen their market position and messaging
Product Marketers struggling to differentiate in crowded markets
GTM Teams wanting to align messaging across sales, marketing, and product
Anyone who's created "80 slides on positioning" but still feels unclear on next steps
About Aditya Ramakrishnan
Aditya is a fractional CMO with over 15 years of experience building great product marketing campaigns and teams.
He's built and scaled marketing engines at multiple SaaS companies. His experience spans from high-growth startups to global platforms. He's led growth and product marketing at ReoDev, ImageKit, Stripe, and CashFlo, with deep expertise in launching APIs, building full-funnel motion, and driving demand for technical products.
Workshop Format
Part 1: Framework & Case Studies (Interactive presentation)
Understanding what positioning really is
When and why to invest in positioning
The framework that actually works
Part 2: Hands-On Workshop (Guided work session)
Apply the framework to your own startup
Work through your positioning with Aditya's guidance
Part 3: Q&A + Peer Feedback
Ask your burning questions
Peer feedback and discussion
Why Attend
If you've ever struggled to explain what makes your product different, if your sales team uses inconsistent messaging, or if you're unsure whether your positioning actually resonates with your target market, this workshop will give you the clarity and tools you need.
Limited Seats Available – This is an intimate, hands-on workshop designed for maximum interaction and practical learning.
Organized by Mela Ventures in collaboration with HSR Founders Club