Marketing & Tech - The rise of AEO as a channel - Hosted by Trustpilot
Head of Marketing at Trustpilot, Michelle Wrede, will host a special first time in person Workshop to talk about the impact that AI is having on Marketing.
You might have noticed that organic traffic is down...
But there is a new channel up and coming that is impacting all of us: Answer Engine Optimization (AEO).
Consumer behavior has changed from search enginges to enginges that give direct answers.
In this workshop, you will learn how you play into:
- The current changes & trends that are happening in the marketing landscap
- What Answer Engine Optimization (AEO)entails and how you can prepare for it
- How reviews & UGC make an impact
- The TrustGap
You will also be able to takeaway a free AEO Check-list which you can download at the end of the workshop and that can help your company implement some of these changes directly within your business.
Please note: This is an on-site side event at Techarena 2026 that requires a ticket to enter Strawberry Arena. The side event is independently organized and run by Trustpilot. Please direct any questions (or praise!) to the Michelle Wrede ([email protected]).