Valencia. Sales Department in 2026: Build Your First AI Agent
‼️PLEASE BRING A LAPTOP TO PARTICIPATE IN THE WORKSHOP‼️
The sales department in 2026 is no longer just about people. It’s about people + AI agents.
AI is changing the way sales teams work. AI agents can already handle first contact, lead qualification, follow-ups, repeated customer touchpoints, analytics and customer database reactivation — while people focus on negotiations, complex deals, strategic decisions and key clients.
In this practical session with Olena Kleiner, we’ll explore how AI agents are transforming Sales Departments in 2026, which processes can already be automated, and how to build a hybrid sales department where AI and people work together.
We’ll also look at how to approach AI implementation strategically — from auditing existing processes and identifying automation opportunities to launching AI for one function, measuring results and scaling what works.
What we’ll cover:
How AI is changing the structure of sales teams
Which sales tasks AI agents can already handle
Lead qualification, first contact, follow-ups and customer reactivation
24/7 inbound and outbound communication
AI agents for calls, messaging and meeting scheduling
People vs. AI: which tasks should stay human
How AI can reduce operating costs and cost per lead
How to identify the right processes for automation
Common mistakes when implementing AI in Sales
How to build a hybrid sales department and scale it
We’ll also look at real business cases, including AI agents used for customer reactivation, lead qualification, outbound calls and appointment booking.
Practical Part
After the talk, we’ll move from theory to practice.
You’ll create your own AI agent for a real business task — for example, Sales or Customer Support — and explore how it can be configured, integrated, tested and launched.
The implementation framework is simple:
Create → Integrate → Test → Launch.
Speaker
Olena Kleiner — Founder & CEO of the AI startup Salesdep.ai, sales consultant and business trainer.
Olena has 22 years of sales experience, 17 years of entrepreneurial experience and 12 years of sales consulting practice. She is also the author of the Udemy course Generative AI for Sales and has worked on 220+ projects by 2025.
Who is it for?
Founders • Heads of Sales • Marketing Leaders • Business Owners • Growth & Operations
Level: Middle+
No technical background required.
Flow
18:30 — Arrivals & introductions
19:00 — Talk by Olena Kleiner
19:45 — Practical exercise: build your AI agent
20:15 — Testing & discussion
20:30 — Networking
📅 Date: 4 September 2026
🕖 Time: 18:30
📍 Location: Valencia
🎟 Free to attend, registration required
👥 Limited to 20 participants