How to Talk to Your CFO About Influencer Marketing: When Last-Click Attribution Isn't Enough
Proving influencer ROI can feel like an uphill battle.
You know it's working. You see customers mention creators. Brand search spikes after campaigns. Your ads convert better when influencer content is running.
But "I can feel it working" doesn't win budget conversations.
Your CFO wants numbers. And when your dashboard only shows affiliate sales tracked with codes, you lose the argument before it starts.
Here's the truth: Influencer marketing doesn't work... if you don't measure it correctly.
Last-click attribution only captures 20% of what influencers actually bring to the table.
The other 80%?
It's showing up in brand search lift, paid media efficiency, and organic conversions — all getting credited to other channels.
This is the session that changes your measurement strategy.
Join Sasha Jeppesen and Dan Wilson from Charlie Oscar — experts who've been in the trenches analyzing 30+ DTC brands using econometric modelling. They’ve helped brands like Heights, Gymshark and Absolute Collagen prove influencer marketing as an efficient, high-impact and scalable channel.
They'll show you not only why last-click attribution isn't enough, but what to measure instead to capture the full-funnel impact of influencer marketing.
When is it?
Wednesday, January 14th, 2025
11 AM ET | 10 AM CT | 4 PM GMT
👉 Bring your toughest measurement questions. We've got answers.
👉 Leave your AI notetakers behind because this one's worth showing up for.
By the end of this session, you’ll be able to
✅ Understand why last-click misses 80% of influencer revenue (and where it's actually showing up)
✅ Know what to measure to capture full-funnel impact
✅ Defend influencer budgets with data your CFO wants to see
✅ Execute a 30-day roadmap to close your attribution gap and start tracking what matters
This isn't theory from consultants who've never run influencer campaigns. This is the exact framework used by brands spending $500K - $6M on influencers, from experts who've cracked the measurement problem.
SAVE YOUR SEAT!
P.S. All attendees get our full CFO-friendly guide on influencer ROI, and Charlie Oscar's research report. You'll leave with a roadmap, not just ideas.