Founder Series | Willingness to Pay x Fintegrity
Pricing is one of the most fundamental and most underestimated challenges in building a SaaS business. What are customers actually willing to pay, and why?
In this Founder Series session, Two founders share their real experiences navigating pricing decisions and open it up for honest conversation with the room.
We have partnered with Fintegrity to bring financial storytelling to the next level.
Founder #1 Henrik Skagerlind Fasth, Co-founder Lumoo
Lumoo is an AI-powered platform reshaping how fashion, sport, and retail brands visualize and sell their products. As a former elite athlete, Henrik brings the same competitive drive to business, channeling it into a career at the forefront of commercializing technology.
Before founding Lumoo, he held roles at leading tech companies including Bambora and Visiba Care. Today, he's focused on taking Lumoo to a global stage as the leading AI visualization solution for fashion and retail.
Founder #2 Jonas Karles, co-founder Devotion Ventures
Jonas Karles founded Minna Technologies ten years ago, a company he successfully scaled and sold to Mastercard in October 2024 for SEK 770 million. Over the past two years, he has built 13 companies through his venture studio, generating a combined turnover of more than SEK 45 million. With leading roles in sales, product, and change management, Jonas has consistently demonstrated how to turn challenges into concrete business opportunities.
Gothenburg Tech Week is a non-profit organisation. Please note that registration is binding.
For SaaS founders who want to get their pricing right.