SPECIAL WORKSHOP: Go-To-Market Readiness Assessment Workshop for U.S. Healthcare
Entering the U.S. healthcare market is rarely blocked by product quality alone. Most startups struggle at the intersection of workflow fit, enterprise buying, integration complexity, implementation readiness, and early proof of value.
This workshop is designed for health-tech startups to "pressure-test" their offerings before they enter live conversations with U.S. health systems, strategic partners, and early customers.
Why participate
This virtual session will help startups identify gaps that most often slow or derail first U.S. opportunities. Together, we will assess readiness across implementation, integration, buyer alignment, workflow fit, security expectations, adoption planning, and go-to-market execution.
Participants should expect a practical discussion, not a theoretical one. The goal is to leave with clearer priorities, sharper questions, and a stronger sense of what needs to be true before pursuing pilots, partnerships, or enterprise sales in the U.S. market.
What the workshop will cover
U.S. clinical and operational workflow fit
Hospital integration readiness and EHR dependencies
Buyer mapping and stakeholder alignment
Implementation and go-live readiness
Security, compliance, and enterprise expectations
Adoption planning and proof-of-value metrics
Go-to-market risks for the first U.S. customer
Bios:
Itay Klaz, MD, MHCI, FAMIA
Physician informatician and digital health advisor with deep experience in U.S. health system workflows, EHR integration, clinical strategy, and implementation. He works with health systems and startups to align products with real clinical workflows and enterprise buying expectations.
Tiffany Crenshaw
Workforce strategist, entrepreneur, and founder of Intellect Resources. Tiffany advises healthcare and technology leaders on growth, talent, and organizational change, with a practical approach to building resilient, future-ready teams.
Dave Haight
Healthcare and technology executive with senior leadership experience at GE Healthcare and athenahealth. Dave has led large-scale clinical, operational, revenue cycle, and advisory transformations across health systems and technology organizations.
This special session is for startups only - registration is required and subject to approval.
This session is brought to you NEXT-Horizon, the startup accelerator program of Tel Aviv Medical Center.