

Implementing INCORRUPTIBLE: Welcome to the less sh*tty future of capitalism.
You’ve seen it happen: A company you love starts out doing something great. Maybe it's one you built, advised, or invested in. Then the rounds stack up, the founders are diluted, quarterly pressure wins, and the thing that made it special gets traded away a little at a time.
Lyft becomes a clone of Uber.
Everlane is sold to Shien.
Private equity buys up the local vetrenarians.
Don't be evil becomes, well, ... .
The enshittification is by design, but it isn't fate.
In Incorruptible, Eric Ries shows that good companies go bad because the industrial structure rewards it (in so many ways). The fix is structural too. The right legal, governance, and cultural design can lock a mission in place, so that purpose drives growth and profit, even long after the founders, investors, and CEOs change.
Join Janice Fraser, who will land the big ideas from the book into practical moves. Whether you’re building a company, advising one, or deciding how to understand this difficult period of capitalism, this session will inspire and motivate you.
Stay after for an optional 30 minutes of open Q&A. AMA.
We’ll explore:
Why “mission-driven” isn’t enough, and what it takes for a mission to survive success
The new tools in plain language: Public Benefit Corporations, mission lock, and governance that holds even when leadership changes
What implementation looks like in practice, drawn from real conversations with founders, lawyers, and investors
How to raise the topic with co-founders, boards, and investors without sounding like you’re asking them to give something up
Who It’s For
My people! Founders, startup advisors, coaches, investors, and operators who are tired of how terrible everything is feeling right now.
***You don’t need to have read the book.***
Think of this as a low-stakes way to try on some unflinching new ideas. You’ll leave knowing that there's a path, and how to start.
About Janice Fraser
Janice has spent 30 years helping leaders through technology revolutions and cultural upheaval. She was the first CEO of Adaptive Path, which pioneered UX design, and was one of the top five Lean Startup trainers in the world. She has worked with P&G, the Obama administration, and the United Nations, and has been a founder and CEO of too many startups, as well as an advisor and an angel investor.
Today she leads Escape Velocity with her co-founder Eric Ries. Escape Velocity helps companies put Incorruptible into practice.