The Gap Between Product & Growth

​Why good products still don’t win and what actually does

​Great products don’t automatically create traction.
And growth tactics don’t fix unclear positioning.

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​About the Session

​Most teams over-invest in either product or promotion and miss the system that connects the two.

​This is a guided, interactive working session on the often-invisible gap between building something good and getting it to move. We’ll examine why well-built products stall and where teams go wrong when trying to “fix growth.” Expect real examples, structured prompts, and practical frameworks, not slides or theory-heavy talks.

​🕕 6:00–8:00 PM: Facilitated session
🕗 8:00 PM onwards: Open networking + snacks
🎟️ ₹499

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​What We’ll Work Through

• ​Product–growth mismatches
  Where alignment breaks between what’s built and how it’s perceived.

• ​Positioning before promotion
  Why clarity comes before growth and how to course-correct.

• ​Narrative, distribution & trust loops
  Designing these together, not sequentially.

• ​Practical diagnosis
  Identify where your product (or idea) is leaking momentum and what to fix first.

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​Format

• ​Short opening perspectives

• ​Guided prompts & small-group discussions

• ​Interactive exercises (with take-home material)

• ​Open conversation + Q&A

​Participants receive simple workshop materials to capture insights and continue the work beyond the session.

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​Who This Is For

• ​Founders and early builders (idea → early revenue)

• ​Product designers and marketers working with startups

• ​Indie builders and solo operators

• ​Anyone building something good, but struggling to make it move

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​What You’ll Leave With

• ​A clearer model of how product and growth connect

• ​Better judgment on what to fix next (and what not to touch yet)

• ​Language to align product decisions with traction

• ​Sharper focus, not just more effort

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​Hosts

​PS Pranika — Brand & Marketing Strategist

​Works with founders and early teams to bridge the gap between a solid product and meaningful growth, backed by 10+ years across Indian startups and consumer brands including Nykaa and BYJU’S.

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Sanjivanee Borse — Product Designer
Over the last 8 years she has worked across design strategy and product design with startups and Fortune 500 teams, helping build products that balance clarity, craft, and measurable outcomes.

​No BS. No templates. Just clearer thinking and practical direction.