

📚 What We Value: The Neuroscience of Choice and Change—Neuro Nook (Book Club)
​📚 Ready to Boost Your Brain—One Book at a Time?
​📖 Book of the Month
What We Value: The Neuroscience of Choice and Change by Dr. Emily Falk, Ph.D.
​​​What's this book about❓
​A neuroscientist reveals the hidden calculations that shape our daily decisions―and how to make more fulfilling, impactful choices in our work, relationships, and lives.
​"What We Value will help you better understand how you make decisions, and equip you to make them more wisely."
― Jamil Zaki, author of Hope for Cynics
​​​💬 Summary:
​With so many competing priorities pulling us in different directions every day―family, friends, work, our health―it can feel difficult to make decisions that are aligned with what we care about most. Especially in the moment, we often default to the immediate demand, the path of least resistance, the worn old habit we wanted to change. In What We Value, pioneering scholar Emily Falk reveals how we can transform our relationship with the daily decisions that define our lives―opening pathways to make more purposeful, fulfilling choices; more successfully change our behavior; and influence others to see differently―by thinking like neuroscientists.
​Drawing on her own award-winning research, Falk introduces readers to a new paradigm for understanding why we, and those around us, do what we do. This is the value calculation: the often-subconscious mechanism by which the brain computes our everyday choices. By learning how it works, Falk shows, we can learn to work more strategically with it―whether we want to embrace new activities and behaviors, connect more meaningfully with others, or become more effective leaders in our organizations and communities. With captivating stories of star comedians, journalists, sports legends, and more, Falk demonstrates how we can change what we think just by changing what we think about; get less defensive by connecting with our core values; and seed innovation by seeking out different perspectives.
​Whether deciding on something as small as what to eat for lunch or as big as what career to pursue, we can have more agency and flexibility than we might think. What We Value is a groundbreaking guide to finding new possibilities in our choices―and the lives we ultimately make with them.
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📌 View Our Book Club's READING LIST
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​​📚 About Our Monthly Book Club
​​The Neuro Nook Book Club is your gateway to a captivating world of neurological exploration!
​​Here's what makes the Neuro Nook Book Club an experience like no other:
​​🔹No Pressure, Just Encouragement: Don't fret if you haven't finished the book before the meeting! While we highly encourage reading the chosen book, our club emphasizes the joy of exploration and learning together. Feel free to join even if you're just starting or have yet to crack open the pages.
​​🔹Engaging Discussions: Immerse yourself in lively conversations with fellow brain aficionados. Share your insights, ask burning questions, and learn from diverse perspectives, all within a virtual, friendly, and inclusive community at the Virtual Brain Health Center.
​​🔹Brain Health Focus: Each book we select delves into the multiple realms of brain health. Discover the latest research, gain practical tips, and explore fascinating case studies that help you take charge of your optimal brain health and wellness.
​​🔹Expert Insights: From time to time, we invite renowned authors, neuroscientists, and wellness experts to share their wisdom with our community. Gain exclusive access to their expertise and get inspired by their groundbreaking work in the field of brain health.
​​🔹Curated Book Selections: Our dedicated community meticulously curates a diverse range of brain-focused books that ignite curiosity and provoke meaningful discussions. From bestsellers to hidden gems, we ensure each choice offers profound insights and inspires personal growth.
​​Expand your understanding of the most intricate organ in the human body, while forming lasting connections with like-minded individuals.