ivi Masterclass: The Real Journey from MVP to PMF | Mumbai
Every founder talks about product-market fit.
Very few know what it actually takes to get there.
You launch. You get some users. A few pay. A few don't. The feedback is mixed. You're not sure if you should double down, pivot, or start over. And somewhere in the middle of all that noise, you have to make decisions — fast, with incomplete information, and with everything on the line.
That is the real journey from MVP to PMF. And nobody tells you how hard it actually is.
This masterclass does. Led by Prof. S. Arunachalam.
What is this
A live, in-person classroom session on product and growth, drawn directly from the ivi curriculum at ISB. The session unpacks the real journey from MVP to PMF — the decisions, the pivots, the metrics that actually matter, and the ones that distract you.
Led by ISB faculty, this is the same session ivi founders go through inside ISB's six-month founder residency. For one day, we are opening it to founders in Mumbai.
What you'll learn
How to know if your MVP is actually telling you anything useful
What metrics matter at each stage — and which ones are vanity
How to make the call on when to pivot and when to persist
What PMF actually looks and feels like from the inside
How to move faster without making decisions you can't recover from
Who is this for
Founders who are in the thick of it. You have launched something. You have users or customers. But you are not yet sure if you have found it — that thing where growth starts pulling itself.
If you are somewhere between your first product and your first real traction, this session is built for you.
About ivi
I-Venture Immersive (ivi) is ISB's six-month residency for early-stage founders.
For six months, ISB becomes your home. You live on campus in Hyderabad, work full-time on your venture, and learn alongside a cohort of ambitious founders. You'll be mentored by ISB faculty, experienced entrepreneurs, operators, investors, and industry leaders—all within an ecosystem designed to help your venture grow.
This masterclass offers a sneak preview of that experience.
Founders attending the session who are interested in joining ivi will also have the opportunity to pitch directly to the ivi team.
Free to attend. Limited seats available.
For queries: [email protected]