

Brew & Build by StartUPulse | Episode 2
Brew & Build by StartUPulse: Episode 2 is here.
A monthly coffee meetup for startup founders who want to sit together, share real business and sales challenges, and help each other find practical solutions.
Theme : Building a GTM Strategy That Actually Works
Most founders think GTM means launching ads, posting content, or starting outbound.
But a real GTM strategy is much deeper.
It connects your ICP, positioning, messaging, offer, sales process, acquisition channels, and feedback loops into one clear growth system.
In Episode 2 of Brew & Build by StartUPulse, we will sit together as founders and operators to break down what makes a GTM strategy actually work, why many launch and outbound campaigns fail, and how early-stage startups can build a more focused path to market.
This is not a speaker led session. It is a peer discussion where founders share challenges, exchange ideas, and review their current GTM approach together.
Agenda:
What GTM really means beyond sales and marketing
Defining ICP, pain points, offer, and messaging
Choosing the right acquisition channels
Why most outbound and launch campaigns fail
Group discussion: Review your current GTM approach
Seats are limited, and registration is required. Only approved participants will be allowed to attend.