​How do you actually deliver customer-led growth?

​No one denies that putting the customer at the heart of what you do is the right thing. But why is it so hard to execute? And what does it actually mean when it comes to delivery?

​We’re living in a world where data is plentiful but insight is hard to find. Where what’s true today isn’t true tomorrow. Where marketing budgets are under constant scrutiny, and AI-first is a constant clarion call. So how do you actually put the customer at the heart?

​The traditional network agency model still has a part to play, but how you manage data, generate and design content, build creative platforms, and translate them into targeted, relevant, contextual assets is increasingly something that needs rethinking. What should you in-house vs. outsource? Do you need to make a trade-off between specialist expertise and cost? And how do you move from buzzwords like “personalisation” to actual delivery?

​Join us for an honest, panel-led conversation about what it takes: the strategic choices, operating models, and capabilities that deliver customer-led growth repeatedly. In this session, we’ll explore this specifically through the lens of new content models, how you design, produce, and distribute content at scale in a fragmented, AI-mediated world.

​We’ve worked on the AI enablement of the end-to-end process for a data-driven loyalty business and it threw up more questions than answers. This is a discussion about what it really takes.

​No pitches. No fluff. Just the hard questions about how.

​Timings

​17.30 - Drinks & nibbles

​18.00 - Panel discussion

​18.45 - Drinks & networking

​About Growth, Unlocked

​Growth, Unlocked is a quarterly series exploring the key drivers of customer-led growth. Four sessions. Real questions. Honest conversation. No presentations, no pitches - just ambitious leaders, figuring it out, together.