APEX Export Series - Selling To Complex Buyers

​Selling into enterprise and regulated industries isn’t just a longer sales cycle, it’s a completely different game.

​This session explores how to navigate high-stakes buyers like government, utilities, and large organizations, build credibility faster, and keep deals moving when timelines, approvals, and risk concerns slow everything down.

​Whether you’re exploring your first export opportunity or trying to scale what’s already working, you’ll walk away with smarter decisions, fewer costly mistakes, and a clearer path forward.

​Hosted by Alacrity Canada's APEX Program, the Export Series supports founders and growth leaders who want to expand into new markets with clarity, confidence, and a plan that actually holds up under pressure. Across six fast-paced sessions, you’ll learn how to think about international growth, pricing, fundraising, sustainability expectations, and selling into complex industries, all through a practical, real-world lens.

​These sessions are built for companies ready to grow beyond their home market, and anyone looking to sharpen their go-to-market strategy for international expansion.

​​Learn more about the APEX (Advanced Pathways to Export) Program on our website, and schedule a meeting with our team to see if it’s the right fit for your company.

The APEX Program is generously supported by PacifiCan and Innovate BC.