

The Trust Blueprint
You have traction. You have a product. You have a team. And still: the enterprise buyer hesitates. The investor asks for more time. The board wants more maturity.
That’s not a product problem. It’s a credibility architecture problem and most fintechs don’t see it until they’ve already lost the deal.
In this 30-minute session, Alejandra Slatapolsky and Gabriela Pulido, Co-Founders of Scalto, will guide you through the Trust Blueprint: a practical framework to identify exactly where your institutional positioning is breaking and how to fix it.
You will work on:
The 3 trust gaps that cost growing fintechs the most
The 4-Layer Trust Architecture: a diagnostic of your real positioning
What institutional signal you are missing today
What you’ll take away:
The Trust Architecture Self-Assessment: 12 questions to run with your team and understand exactly where you stand.
This is not a webinar. This is not branding theory. This is an executive working session for founders and leaders ready to build trust intentionally.
📅 Date and time: April 29 · 4:00 PM ET (3:00 PM COL/MEX/PE)
🕒 Duration: 30 minutes
📍 Format: Meet · Free
Speakers:
Alejandra Slatapolsky: Co-founder of Scalto and the Miami Fintech Club. Specialist in strategic positioning and communication architecture for fintech companies in regulated markets.
Gabriela Pulido: Co-founder of Scalto. 30+ years scaling B2B brands across LATAM and the U.S. Former Arthur D. Little and FutureBrand. Endeavor mentor.