ACTIV-8 TX: World Cup ‘26 & The Future of Texas
A VIRTUOUS INNOVATION™ SUMMIT
ACTIV-8 TX: WORLD CUP ‘26 & THE FUTURE OF TEXAS | C-SUITE CONVERSATIONS
We are delighted to invite you to a curated executive roundtable exploring the future of Texas as it prepares to host the FIFA World Cup 2026 in two major cities.
As World Cup ‘26 approaches, host cities like Dallas and Houston find themselves at a pivotal moment - poised between unprecedented opportunity and complex challenges.
While the economic and social benefits of hosting these global events are significant, it also raises critical questions around transportation, infrastructure, environmental impact, and civic engagement.
Join us for this exclusive roundtable. The discussion will be facilitated by Shelton Mercer III - serial entrepreneur, Fortune 100 leadership coach, and Founder & CEO of Virtuous Innovation and featuring some of Texas’s foremost industry leaders and innovators.
Together, we will examine Texas’s readiness to take center stage and uncover eight strategic opportunities to ACTIV-8 TX positioning it for lasting impact well beyond the final whistle.
Our Co-Hosts
Shelton Mercer III — Founder | Virtuous Innovation™ and Co-Founder | Audigent, a part of Experian™
Samantha Denning - Founder, Principal | FWD Resolutions
Maurice Edu - Olympian, MLS All-Star, Fox Sports
Andrea Propp - Chief Strategy Officer | IceCap Group
Jon Drummond - Olympian & Founder | S.T.A.R.T.
Sheena Paul - Founder, Principal | Eleven Ten Holdings
Agenda
A highly curated gathering of executive leaders
Interactive roundtable that centers peer conversations and connections that foster collaboration
Connection to Virtuous Innovation’s global leadership community + actionable next steps
A delicious, catered lunch
Following our C-Suite Conversations, we request the pleasure of your company at a cocktail event from 5:30 pm - 7:30 pm to continue our collaborative, celebratory discussion of Texas’s future as a global hub for major sporting events.
This is a private, invite only event limited to 40 executive leaders. All attendees will receive location and access details after approved by our team.
* Lunch, soft drinks, and snacks are included. Please submit dietary requirements — we will do our best to accommodate them.
*We observe Chatham House Rule — While we may use information received in readouts, summaries and related content, neither the identity nor the affiliation of the speaker(s), nor that of any other participant will be revealed.