Citizens of AI : Community AI Workshop Series
Citizens of AI : Community AI Workshop Series
Presented by REBRANDX in Partnership with Knight Foundation
Workshop Title
From Idea to First Post: Build Your Social Media Presence With AI
Workshop Description
Have a brand, business, or idea you want to show up for online but don't know where to start? Join Kalena Waters-Gardner, Founder of The Bleuprint, for a hands-on workshop that walks through the full path from idea to first post using AI.
We'll use AI to research your brand, build a brand guide, and turn that foundation into a business strategy, sales funnel, and content plan for Instagram and TikTok. You'll then see how to create advertising videos and carousels in your brand language, and how to schedule and auto-post so your presence keeps running while you focus on your business.
Session Outline
Getting Started: How Kalena works with founders and how to set up your project.
AI Brand Research: Use ChatGPT and Muse to analyze online presence, social and website, funnels, messaging, positioning, and overall strategy.
Brand Guide: Build a brand guide from your research.
Strategy and Content Plan: Turn your research and brand guide into a business strategy, sales funnels, and an Instagram and TikTok content plan.
Content Creation: Create advertising videos in Higgsfield, including the prompts, and carousels in Claude using your brand language.
Scheduling and Auto-Posting: Schedule and automate your posts through Metricool.
Q&A: Open time for questions.
No prior AI experience required. Bring a laptop and a brand or idea you'd like to build a social presence for.
Speaker Title
Brand Strategist and Marketing Manager
Bio
Kalena Waters-Gardner is a brand strategist and marketing manager and the Founder of The Bleuprint. She helps brands connect their story and vision to their social platforms, and she builds sales funnels and AI-powered automated systems so founders can save time and money.
About REBRANDX :
REBRANDX is a House of Intelligence. A living organism built for the age of AI, where leaders, creators, builders, and organizations come to think, grow, build, and upgrade their operating system [OS]. Human Essential. Accelerated by AI.
Partnership:
About the Knight Foundation :
Knight is a nonpartisan and community-centered organization that promotes a healthy and engaged democracy. By fostering access to information, supporting free and creative expression and encouraging inclusive economic growth, Knight aims to help communities across the country become stronger, more vibrant and more resilient.