CFO Roundtable | London Lunch Club
CFO Roundtable | Lunch Club Networking Experience
Location: The Riding House Restaurant
We’re hosting an exclusive CFO Roundtable Lunch at The Riding House, designed to bring together CFOs from growth-stage businesses to explore one of the most overlooked yet powerful tools in the CFO toolkit: pricing.
In a market defined by margin pressure, longer sales cycles, and heightened scrutiny on profitability, pricing is no longer just a commercial decision, it’s a strategic finance lever. This session is an opportunity to step back, reflect on current challenges, and connect with peers navigating similar trade-offs.
Are you a CFO looking to sharpen your pricing strategy and exchange insights with fellow finance leaders?
This intimate, closed-door session will be guided by Zanda Co-Founder Andrew, alongside Jenny Millar, Founder at Untapped Pricing. Together, they will facilitate a discussion around pre-selected topics chosen by attendees, with a particular focus on how CFOs can:
Use pricing as a lever for sustainable growth
Balance value-based pricing with customer retention and competitiveness
Align pricing decisions with cost structures, margins, and long-term strategy
Navigate pricing complexity as businesses scale
Rather than presentations, this will be a practical, peer-led discussion grounded in real CFO experience, what’s working, what isn’t, and where finance leaders are rethinking long-held assumptions.
What you can expect
A private, high-value roundtable with CFOs from high-growth businesses
Open, candid discussion on pricing strategy, margins, and commercial decision-making
Insight-sharing across topics selected by attendees, facilitated by Zanda Co-Founder Andrew
Lunch included, with time and space to build meaningful peer connections
We know how demanding the CFO role can be. This session is designed as a pause, time to connect with like-minded peers, pressure-test ideas, and leave with practical perspectives you can take back into your business.
About our guest
Jenny Millar is the Founder of Untapped Pricing and a pricing strategist with nearly 20 years of experience helping growth businesses turn pricing into a proactive lever for revenue and margin. A former eBay leader, she has run major pricing transformations across Europe and advises VC and PE-backed businesses globally. Jenny lectures on Pricing Strategy at the London School of Economics and is co-author of The Pricing Sprint (Bloomsbury, May 2026).
This informal roundtable has limited capacity. Please apply to join the waiting list, and we’ll be in touch if a place becomes available.