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Life Sciences Week is Alberta’s flagship event dedicated to celebrating and advancing the life sciences sector. Join us from September 22 to 26, 2025 at events throughout the province!

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Tech

Branding and Marketing of Health Innovations

Name: Branding and Marketing of Health Innovations
Start: 2025-09-24T11:35:00.000-06:00
End: 2025-09-24T12:35:00.000-06:00
Location: Edmonton Unlimited

Life Sciences Week

Edmonton Unlimited

Edmonton, Alberta

Past Event

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About Event

Effective branding can make or break a health innovation. In this interactive workshop, marketing experts will share practical strategies to help innovators craft compelling, customer-focused messaging that resonates with investors, clinicians, and end-users alike.

Participants will learn how to:

Build a brand story that connects to real-world problems
Tailor messaging for different audiences to drive engagement and adoption
Use storytelling techniques to differentiate in competitive markets

This session is ideal for startups, researchers, and healthtech innovators looking to position their ideas for market success and create a brand presence that fuels growth and credibility.

Facilitators:

Brittney Roy – Founder & Brand Strategist, BKRx Inc.
Svetlana Sapelnikova, MBA – Founder & Principal Consultant, SV Consulting

Additional participating companies: TBC

Location