What ECGT means for your marketing
The EU’s new rules on environmental claims now apply. For our first ESG Upskill session, FuturePlus and Joelson are co-hosting a 30-minute guide to the legal requirements and the practical steps your business can take.
Joelson will explain what’s banned, who’s affected and the legal risks. The FuturePlus team will show you how to review your claims, communicate your progress clearly and organise the evidence behind it.
What you’ll learn
What the new rules mean for language such as “eco-friendly”, “green” and “sustainable”, why product and service claims of “carbon neutral” based on offsetting are banned, and how to make specific, evidenced claims about your progress.
What we’ll cover
+ What’s now banned and what you can still say
The legal requirements for environmental claims, sustainability labels and future targets, with practical examples of how to replace risky wording.
+ Does it affect UK businesses?
When selling or marketing to EU consumers brings UK businesses into scope, and how this sits alongside the UK’s own rules on misleading environmental claims.
+ How to check your own claims
A simple approach to reviewing your website, packaging and marketing, identifying gaps in your evidence and knowing when to seek legal advice.
+ How to keep your claims supported
What evidence to retain, who should sign off new claims and how to keep statements about current performance separate from future ambitions.
Who should attend
Anyone who signs off what your business says about sustainability
ESG Upskill is open to everyone, clients and non-clients. This session is especially useful if you are:
In marketing, brand or communications
Leading sustainability or ESG in your business
Responsible for products, packaging or labelling
A founder or director selling into the EU
A FuturePlus IMPACT CERTIFIED member who wants to talk about your progress with confidence
ESG UPSKILL: One topic, 30-minutes. First Wednesday of every month.
ESG Upskill is a free monthly session run by the FuturePlus consultancy team. Each month, one of our specialists breaks down a single topic: what it is, why it matters, and what it means for your business.
Our first session is co-hosted with Joelson, bringing legal expertise and practical sustainability guidance together.