Be the answer in AI: What’s Actually Working Now?

​Google search, AI answers and tools like ChatGPT are starting to overlap, and the rules for getting found are changing with them. Celia Harding will use fresh evidence, live examples and new research being published that week to show what is actually working now, what founders and marketers are wasting time on, and where smaller teams should focus first.

​Search is changing fast, but that doesn't mean every old rule has disappeared or every new AI-search tactic deserves attention. Celia will use current evidence, side-by-side examples and new LEOPRD research being released during Spark Festival week to separate what is genuinely changing from what still matters.

​The session will look at traditional search and AI visibility together: the content, authority and technical patterns showing up now, where teams are wasting effort, and what smaller businesses can realistically prioritise first. The aim is practical clarity rather than predictions about the future of search.

​What you'll leave with

• ​A clearer understanding of how traditional search and AI-search visibility are starting to overlap

• ​Fresh examples of what is actually working now

• ​A better sense of which SEO fundamentals still matter

• ​An understanding of where teams may be wasting time or chasing weak signals

• ​Practical priorities for startups and smaller marketing teams

​Format
Evidence-led presentation, real examples and Q&A.

​Who it's for
Founders, marketers, growth teams and operators responsible for search visibility, content or digital acquisition.

​Speaker

​Celia Harding

​The Startup Growth Lab is 2-days of practical workshops, live demos and real conversations, part of Spark Festival at UTS, 23-24 September 2026.