DSPT x TensorOps: Programmatic Advertising in the Age of AI
Lisbon, let’s talk about ads 🤑🤖✨
Ever wonder how the digital ads you see are selected, priced, and delivered in just a few milliseconds? Behind every impression is a high-speed technical ecosystem of real-time bidding, prediction models, identity signals, ranking systems, optimization loops, and increasingly, AI agents.
Data Science Portugal × TensorOps are teaming up for “Beyond the Click: Programmatic Advertising in the Age of AI.”
This event will unpack how modern AdTech actually works — from the fundamentals of programmatic advertising, demand-side platforms, supply-side platforms, auctions, targeting, attribution, and yield optimization, to the new AI systems changing how campaigns are planned, generated, optimized, and measured.
The evening will begin with an introductory technical session by Gad Benram, CTO at TensorOps, designed for anyone who wants a clear baseline on AdTech and how AI fits into the advertising stack.
We’ll host a roundtable joined by Pedro Sousa (Adsmovil), Sérgio Oliveira (Publicis Groupe), moderated by André Fragoso (Azerion, Programmatic Portugal) for an unfiltered industry forum. The discussion will focus on what is real, what is hype, what teams are actually planning to implement, and the practical challenges of adopting AI in advertising: from data quality, privacy, and measurement to brand safety, governance, and operational integration.
Whether you are building ML systems, working in media and advertising, or simply curious about the infrastructure powering the open web, this is a chance to understand where AdTech is heading next.
Join us for technical talks, an industry roundtable, Q&A, and high-level networking 🧠🤝 with Lisbon’s data scientists, ML engineers, advertising leaders, and AdTech innovators.
📍 In-person: Cloudflare Lisbon
🗣️ Speakers
Pedro Sousa – Country Manager Portugal, Adsmovil
Sérgio Oliveira – Head of Business Transformation & Board Member, Publicis Group
Gad Benram – CTO, TensorOps
Tiago Barbosa – AI Engineer, TensorOps
🗓️ Agenda
17:30 – Reception
18:00 – DSPT Kickoff
18:05 – Agentic AI in AdTech - Gad Benram & Tiago Barbosa (TensorOps)
18:35 – Roundtable: What’s Real, What’s Hype, and What Comes Next (Gad Benram, Pedro Sousa, Sérgio Oliveira, moderated by André Fragoso)
19:30 – Networking and Cloudflare Office Tour