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Sell Smarter: The AI‑Native GTM Meetup [YouTube as a Sales Driver]
What it’s about: The Go-To-Market (GTM) playbook is changing fast, and AI is rewrite-engineering how we find and close deals. But there’s a massive, often underutilized weapon in the modern B2B arsenal: YouTube.
In this session of Sell Smarter, we’re breaking down how to transform video content from a mere brand awareness play into a high-converting, AI-accelerated sales engine. Whether you're a founder, sales leader, or growth marketer, you'll learn how to leverage video assets and smart automation to warm up leads, build trust at scale, and shorten your sales cycle.
What you’ll walk away with:
The Video Sales Funnel: How to structure YouTube content that addresses prospect pain points and drives inbound pipeline.
AI+Video Synergies: Tools and workflows to repurpose long-form video into data-driven GTM assets (shorts, outbound clips, and personalized landing pages).
Real-World Tactics: Case studies of teams using video to educate the market and close deals while they sleep.
I am looking forward to hosting you tonight in Astro Boy (1st floor) from 6:30 pm – 8:00 pm
Thank you to Station Austin for sponsoring The AI-Native GTM Meetup. Station Austin is the center of gravity for entrepreneurs in Texas. They bring together the best entrepreneurs in the state and connect them with their first investors, employees, mentors, and customers. To sign up for a Station Austin membership, click here.