UX Skills for Business Strategy

​Join WISP x the future of agency for an exclusive event on user experience (UX) skills, featuring Torrey Podmajersky and Kim Mats Mats.

Catered for all experience levels and industries.

​How do you strategically align your skills with the goals of your business?

​In this hands-on workshop, Kim Mats Mats and Torrey Podmajersky, co-authors of UX Skills for Business Strategy, introduce their unique "wine-pairing" framework – a systematic way to align the skills, including UX skills, that you and others bring to your organization with strategic business outcomes.

​During this session, you will put these concepts into practice in real time:

• ​The 6 categories of business impact: Financial, user, product, risk, operational, and management impacts.

• ​Immediate application: Identifying which of your skills can be prioritized to shift business perspective.

• ​Prepare for success: Find the "pairings" that will help you make the most important impact.

​You'll leave this session with a new framework to help you influence your stakeholders, advocate for the success conditions you need, and develop a roadmap that builds your skills and business influence.

​About the Authors

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​Torrey Podmajersky helps teams solve business and customer problems using UX content. She consults with B2B, B2C and mentoring clients, and teaches and speaks worldwide about UX and content design through her agency, Catbird Content. She has written inclusive and accessible consumer and professional experiences for Google, OfferUp, and Microsoft, and wrote the ground-breaking Strategic Writing for UX.

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​Kim Mats Mats helps companies transform and grow their business through human-centered design. With experience spanning product design, team leadership, and digital transformation, Kim has partnered with clients including Microsoft, ServiceNow, and Kaiser Permanente to deliver customer and business value, and now consults through her agency, Three Lines.