Fireside Chat: How SEEQ Built in Public, Out Loud & On Brand — with Hannah Perez (LA)
Join Light Dao and our community of conscious entrepreneurs and investors for a salon evening filled with connection, deep conversations, and a fireside chat with oin us for a candid conversation with Hannah Perez, Co-Founder & Brand Visionary of SEEQ—the clear, refreshing protein brand making daily movement feel approachable, fun, and sustainable. SEEQ is on a mission to empower daily movement and support long, healthy lives for all, redefining what protein can be with a clear, light, sports-drink-like experience instead of thick, chalky shakes.
Hannah Perez is the Co-Founder and Brand Visionary of SEEQ, the clear protein brand redefining protein and what wellness looks and feels like. Her background in marketing and entrepreneurship, paired with a genuine passion for movement and personal growth, fuels her mission to make health feel fun, human, and accessible to everyone. At her core, Hannah believes in awakening people to the idea that anything is possible in business, in wellness, and in life.
Hannah brings a creator-operator lens to building brands: before co-founding SEEQ, she ran a marketing agency, and today she leads brand, creative, and product development at SEEQ. The company launched in October 2021, grew rapidly through authentic storytelling on TikTok, and recently launched in Target.
What we’ll explore
Founder story, building in public, out LOUD
How SEEQ went from idea to launch, early virality, and scaling without losing the human feel.
The power of personal brand
What “showing up” looks like when your job is equal parts brand builder and product maker.
What it means to “Move your own way”
Balancing performance with joy
Working hard while feeling good, and building rituals that last beyond a launch spike.
Format: 45 min fireside chat · followed by audience Q&A · open networking
6:30 - 7 arrival
7-8:30 Light Dao experience and fireside Chat
8:30-9pm wrap up and final connects
Panel hosted by Katrina DeAngelis, a regenerative business strategist and founder of EvolvingPotential.org where she helps visionary founders build breakthrough brands and organizations by redesigning their operating systems — the culture, decision-making structures, and architecture that shape long-term growth. She also founded MILOcares.com, a multifunctional personal care brand prototyping the next economy through regenerative business models. Across both ventures, Katrina helps founders move beyond extractive patterns and build companies that evolve people, systems, and impact.
VENUE DETAILS: The gathering is in Beverly Hills, Los Angeles. The exact address will be sent to confirmed guests.
DRESS: We encourage authentic self-expression!
GUEST POLICY: We are a members only (known as Dao Owners) community. All Dao Guests must be approved and can receive an in-person gathering for free. Dao Guests are eligible to become a Dao Owner Member. Otherwise, one must become a Dao Owner to continue attending gatherings. Please note that invitations are not a guarantee for entry, and we invite you to thoroughly answer the approval questions. Friends or +1s must RSVP individually. Unapproved show-ups will not be granted entry.
JOIN US: Light Dao is a fast-growing trusted global community of over 3,000 conscious investors and entrepreneurs with curated in-person and online gatherings across 16 cities in North and South America, Europe, Middle East, Asia, and Australia, and rapidly expanding. Our heartfelt mission is to bring abundance for all through enlightenment, expanding the collective consciousness, and empowering values-aligned relationships. Together, we are co-creating a thriving regenerative future for humanity. We are excited to welcome you to our global community! http://wearelight.one/