Workshop: The Trust Deficit: Marketing to an Audience That Assumes You're Scamming Them

​Your audience thinks you're lying before you've said a word.

​65% of Americans distrust crypto; 84% think it's basically a scam magnet - and they're not wrong to be cautious. So if your marketing playbook is "post more, hype harder," you're making it worse, not better.

​In this workshop, we're breaking down why crypto's trust problem is structurally different from every other industry's, the two mistakes marketers make that deepen the skepticism instead of closing it, and a practical framework (the Trust Stack) for actually earning credibility with an audience that's rationally suspicious of you.

​No hype, no vague "just be authentic" advice, just tactics you can start using this week. 25-30 minutes, built for crypto marketers who are tired of shouting into a room that assumes the worst.

​About the host

​This workshop is lead by Vanina Ivanova - a seasoned crypto marketer. She has spent the last 10 years helping crypto projects grow - from pre-seed narratives to ecosystem-wide campaigns. Vanina has seen every cycle, survived every bear market, and built the kind of network that only comes from years of shipping. Currently, she’s building the Sol Sisters community for women building on Solana, and looking for her next professional gig.