Review Strategy for Tour Operators: Collect, Post & Respond Smarter

​Customer reviews are more than just social proof. They’re one of the most powerful (and underutilized) tools tour operators have to build trust, influence bookings, and improve search visibility. But not all reviews (or review strategies) are created equal.

​In this practical session, Colin Stone from Reviewflowz will walk through five review practices that every tour operator should have in place to turn guest feedback into real business results. Whether you’re relying on TripAdvisor or starting to collect Google reviews, this is your chance to improve your systems and get more out of what your guests are already saying.

​You’ll learn:

​• What makes a review valuable and how to ask in a way that gets better responses

​• Which platforms matter most for tour operators (and why it’s probably not where you think)

​• How to respond strategically to both good and bad reviews to build trust and improve SEO

​• Smart ways to re-use reviews in your marketing, from homepage copy to email flows

​• How to set up a sustainable system for review collection without chasing every guest