From Search to Answers: AI Influence & Customer-Brand Discovery (USA)

​How businesses attract and retain customers online is shifting fast. As AI-powered search changes the way people find information, the traditional path from search query to brand discovery is being rewritten. This session with Marcelo Javelly offers a senior-level look at what that means for website traffic quality, content strategy, and the decisions brands need to make now to stay visible and relevant.

​If you are thinking about how your business stays discoverable in a world where AI increasingly filters and summarizes information before a user ever visits your site, this is a conversation worth joining. Expect a focused, practical discussion on why content is becoming one of the most important growth levers available, and what it takes to get that right.