From 4Ps to XM: Rethinking Growth for SMEs

​Customers today are informed, vocal, and influenced by reviews and technology. Traditional marketing alone is no longer enough. 

​In this session, Tom DeWitt, Founder of XMGlobal Collaborative, discusses how buying behavior has evolved and what that means for SMEs. 

​Together, we will explore why traditional marketing often falls short and why experience-led thinking is critical for sutainable growth.