Clean Living Magazine Creator Content Shoot Experience at Filoli
Create beautiful content, learn brand storytelling, and build your portfolio in one of California’s most iconic garden settings.
Read the event press release
View photos of last years' annual shoot at Filoli here!
☀️ CLEAN LIVING MAGAZINE SUMMER CONTENT DAY
Join us for an elevated summer content experience at the beautiful Filoli Historic Estate in Woodside complete with shared snack and gift bag with products from the Founder Collective with summer must-have products like Espieve mineral sunscreen, Beam nutrition, Lash Binder, and more!
Designed for creators, founders, entrepreneurs, aspiring influencers, photographers, and marketing professionals, this hands-on content day will teach you how to create lifestyle content that feels intentional, elevated, and brand-ready.
Together as a curated group we’ll transform a simple summer afternoon into a luxury editorial campaign while learning the fundamentals of content creation, storytelling, product styling, and social media strategy.
Whether you’re building a personal brand, growing your portfolio, creating content for clients, or simply looking to improve your creative skills, you’ll leave with professional content and practical experience.
WHAT TO EXPECT:
• Styled summer experience
• Professional content creation guidance
• Product styling demonstrations
• Lifestyle photography instruction
• Reel creation and storytelling tips
• Portfolio-building opportunities
• Networking with creators and founders
• Beautiful garden backdrops throughout Filoli
Event Schedule
10:30 AM – Arrival & Styling Setup
Arrive, check in, meet fellow attendees, and help style our summer picnic scene.
We'll begin setting up blankets, baskets, products, flowers, and featured brand placements while reviewing the day's content goals.
11:00 AM – Welcome & Group Introductions
Meet your hosts:
• Cassandra McClure, Founder of Clean Living Magazine
• Natalie Zmeu, Nat Visualz, Stylists, Interns/students, Models and photo/video team
We'll review the creative vision, content strategy, and shot list for the day.
11:15 AM – Editorial Portrait Sessions
Attendees will have an opportunity to participate in editorial-style portraits and lifestyle content creation.
12:00 PM – Summer Content Experience
Gather on the lawn for our styled summer "picnic".
This is our primary content creation window and will include:
• Lifestyle photography, Product placement moments, Creator collaborations, Brand storytelling, Reels and social content, Group moments
Enjoy the picnic, connect with fellow attendees, and create content naturally throughout the experience.
1:00 PM – Garden Content Walk
We'll explore Filoli's gardens together while capturing:
• Walking content, Reels and B-roll, Founder and creator portraits
This is a great opportunity to create content in multiple locations throughout the estate.
2:00 PM – Content Creation Open Session
Use this time to:
• Capture additional content
• Create Reels
• Photograph products
• Network with fellow creators and founders
• Ask questions about content strategy and brand storytelling
This flexible hour allows everyone to focus on the content they need most.
3:00 PM – Official Wrap-Up
We'll gather for a final group photo and recap.
Guests are welcome to continue enjoying Filoli after the event and explore the gardens and historic estate at their leisure using their Filoli admission ticket.
SPECIAL GUEST PHOTOGRAPHER
Award winning photographer Natalie of Nat Visualz will be leading us to provide photography guidance and optional mini branding sessions throughout the afternoon
WHO THIS IS FOR
• Content Creators
• Founders
• Small Business Owners
• Influencers
• Marketing Students
• Interns
• Photographers
• Anyone wanting better content and more confidence on camera
DRESS CODE
Think elevated summer picnic.
COLOR THEME:
White, cream, beige, linen, soft pastels, flowy dresses, chic accessories, and polished summer looks are encouraged.
🥐 WHAT TO BRING
• One picnic item + 1 prop to share with group
• Water bottle
• Fully charged phone
• Optional picnic blanket or basket /accessories
• Optional favorite product or dream brand you’d love to create content around, and a book if you want to hang around and bask in the sun near the pool later
✨ YOU’LL LEAVE WITH
• New content for social media
• Professional image gallery
• Improved content creation skills
• Brand storytelling experience
• Creative connections
• Portfolio-worthy work
Guest Amenities
☕ Onsite Café & Coffee Shop
🥪 Deli and Grab-and-Go Food Options
🚻 Restrooms Available Onsite
We encourage guests to make a full day of their visit and enjoy everything Filoli has to offer.
🚗 Free onsite parking is available at Filoli.
🌿 Your Filoli admission ticket gives you access to the gardens and historic estate for the entire day, so you’re welcome to continue exploring before or after our content experience.
All attendees are responsible for purchasing their own Filoli entry ticket separately through Filoli’s website here. We recommend purchasing your admission ticket in advance, as timed entries may sell out. ID IS REQUIRED FOR ENTRY.
📸 By attending, you understand that photography and video will be captured throughout the experience and may be used by Clean Living Magazine, participating creators, and featured brand partners for promotional purposes.
At ticketing let them know you are here for a photoshoot and they’ll give you a bracelet on your bag, vs putting it on your wrist!
Limited space available to keep the experience curated and connection-driven