Spark NYC - Behind the Curtain. The Business of Broadway
Monday, September 30, 2025 | 6:30 PM
Wicked Corporate Offices, New York
Spark NYC — Get ready for unprecedented access behind the curtain! We're taking you inside the Wicked corporate offices for an exclusive evening exploring Broadway's real business machinery, moving beyond the polished theater experience to where the financial and creative decisions are actually made.
This intimate gathering brings together extraordinary voices from the industry's investment and creative sides, offering unvarnished perspectives on one of America's most glamorous yet challenging investment sectors.
Schedule
6:30 PM — Mix and Mingle
7:00 PM — Welcome & Opening Remarks
7:15 PM — Panel discussion & Q&A
8:00 PM — Closing remarks, continued conversation
8:30 PM — Event concludes
Featured Speakers
Aaron Glick | Tony-winning WICKED producer
Aaron brings rare honesty to the financial reality of Broadway investing. As a producer with deep knowledge of the investment side, he'll share the unvarnished truth about what it really takes to succeed in this unique market.
Jamila Ponton Bragg | Producer, Broadway Women's Fund
After nearly twenty years in the nonprofit industry, Jamila transitioned to theater production and founded JamRock Productions LLC. Her co-producer credits include Tony Nominated Best Play FAT HAM (2023), DEATH OF A SALESMAN (2022), and THE WIZ (2024). Her candid perspective on transitioning from nonprofit work to theater production offers invaluable insights into becoming an active producer in the entertainment industry.
Maggie Leigh | Moderator, Spark Member
Our very own Maggie Leigh will guide the discussion bringing her extensive Broadway experience to the conversation.
What We'll Explore
Broadway investing operates by unique rules that traditional analysis can't fully capture—combining artistic vision, audience psychology, real estate considerations, and entertainment industry dynamics in fascinating ways. We'll examine how creative industries require different due diligence approaches and relationship-building strategies.