✦ Live Build ✦ Your First Strategic Marketing Agent
✦ Live Build ✦ Your First Strategic Marketing Agent
Built in Claude Cowork using Projects and Skills
In 60 minutes, you'll build a Strategic Marketing Agent in Claude Cowork that actually understands your business. Your brand, your market, your audience, your goals. A thinking partner you can reason with in real time about the decisions that matter. Your Chief of Staff who helps you think, strategise and decide.
This is the difference between using AI to rewrite a subject line and using AI to pressure-test your strategy.
What we'll build together, live:
The 3 components of a Claude agent: Project, Connectors and Skills
Your first Cowork Project: workspace folder and custom instructions
Your first Connectors: Gmail and Google Drive
Marketing use cases from the playbook to try with your new agent
Your first Skill: the Campaign Concept Generator
You leave with a working Strategic Marketing Agent and skill you can start using
Who it's for: CMOs, marketing leaders and marketing managers new to the agentic approach.
Prerequisites:
↳ Claude Pro or Max paid plan
↳ Brand input for your agent: website URL, positioning, ICP, three to five competitors, marketing goals and customer insights