When the Price Isn't Right: Competition Law and Pricing Practices | Startup Gov 2026
This is the first webinar in the 2026 Startup Gov Workshop Series, hosted by Startup Canada in exclusive partnership with the Competition Bureau. The series brings together entrepreneurs, industry experts, and government representatives to exchange ideas and build practical knowledge. Across three virtual sessions, founders will gain the regulatory awareness, tools, and know-how to navigate a fair and competitive Canadian marketplace with confidence.
ABOUT
Did you know that Canada's competition law covers deceptive marketing, including some types of pricing practices? How you advertise prices can raise serious compliance risks for your business - even if it's a small business. Join this session presented by the Competition Bureau to learn how competition law applies to entrepreneurs and SMEs, and how to protect your business with practical compliance measures.
LEARNING OBJECTIVES
Why competition law matters to small businesses and entrepreneurs
How the Competition Bureau helps protect and promote competition
Types of pricing practices that may be offside the law
How to protect your business with practical compliance measures
EVENT DETAILS
Wednesday, May 27, 2026 9 – 10 AM PT | 12 – 1 PM ET (please verify your time zone)
SPEAKERS
Amy Hill — Senior Competition Law Officer, Compliance and Outreach Unit, Competition Bureau
Adam Zimmerman — Manager, Competition Law, Deceptive Marketing Practices Directorate, Competition Bureau
Host: Natasha Morano, Startup Canada
WHO IS THIS WEBINAR FOR?
This session is designed for founders, small business owners, and SMEs across Canada who advertise prices, run promotions, or market products and services - and want to understand how Canada's competition law applies to their everyday business decisions. Whether you are just starting out or already scaling, this workshop will help you identify common compliance risks and put practical safeguards in place.
PARTNERS
The Startup Gov Workshop Series is powered by Startup Canada in exclusive partnership with the Competition Bureau.