Your Customers Already Told You!
How to open your eyes to the problems you've stopped seeing.
When trying to solve growth problems, we often jump to asking “what should we do?” and adding on new features. But when’s the last time you got excited that your billing software or CRM rolled out a new feature? You really just want them to do what they're already good at, but better.
This talk will help you start asking instead, “what problems should we solve?”. You’ll leave with practical ways to uncover overlooked problems, separate symptoms from root causes, and identify what is worth your attention and resources.
This will help you develop a stronger growth strategy based on what your customers and your market really want.
Who it’s for: Founders, leaders, and anyone who has ever asked, “Are we focusing on the right things?”
Presented by Emily Mathison, a growth strategist who helps leaders uncover overlooked opportunities to deliver what their market actually wants and scale revenue.
Location: Fort Tectoria, 777 Fort street
Part of Victoria Tech Week 2026
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