

Unchartered Territory: Reimagining Work - Rethink What's Possible
Finding Opportunity Beyond Productivity (1st of 3 sessions)
AI and other transformational technologies of the past expand what’s possible, but often our first instinct is to fit it into the way we already work. We create separate teams, strategies, and channels around it, while leaving underlying assumptions and processes intact. This primer has us look beyond technology and familiar tasks to envision a better future for our people, our customers, and our businesses. Better is the goal. AI the material to get us there.
Together, we’ll explore:
Lessons from earlier technology shifts that help us recognize opportunity today.
How Efficiency AI and Opportunity AI create different, complementary forms of value.
How to look beyond technology and AI and specific tasks to the larger goal and experience.
Productizing AI to create interfaces and experiences missing from our tools.
The leadership conditions that help people explore and act on new possibilities.
You’ll leave with:
A mindset shift from Optimizer to Innovator.
A value-focused approach to redesigning your work.
Session led by Jonathan Morgan:
Jonathan Morgan has spent nearly 30 years at the convergence of emerging technology and human-centered design. His helped launch of more than 75 products and services for companies including GE, IBM, Moen, Cleveland Clinic, Steris, and Canadian Tire. He now focuses his product strategy and service design expertise to the redesign of work with AI.