

The Shopify Playbook: Scaling Smarter with seamless customer experience
The Shopify Playbook: Scaling Smarter with seamless customer experience
with Jo-Anne Morgan, Senior Merchant Success Manager | Enterprise at Shopify
Are you struggling to take your ecommerce business to the next level? In this exclusive AwakenHub session, Jo-Anne Morgan, Senior Merchant Success Manager at Shopify, will share the strategies and insights that power some of the world’s biggest online brands—including Gymshark and Boden.
With years of experience guiding enterprise-level merchants across the EMEA region, Jo-Anne knows what it takes to scale successfully. She will break down the complex into clear, actionable steps—covering:
✨ Data insights that drive smarter decisions
✨ The role of AI in ecommerce success
✨ Process automation for growth and efficiency
✨ Real-world lessons in seamless customer experience from global Shopify clients
Whether you are running an established online store or just exploring ecommerce, this session will give you the knowledge to scale smarter, level up your customer experience, and grow with confidence.
WeScale Information session and breakout room
As part of this event Clare McGee will be providing an overview of WeScale and hosting a breakout room for questions.
WeScale is a three-year scaling initiative supporting one cohort of eighteen women founders each year to scale their business strategically and sustainably. The programme combines world-class learning delivered in collaboration with Cranfield University, bespoke mentoring, and access to corporate and investor networks.
Over its three-year cycle, WeScale will foster a vibrant community of innovative women-led businesses driving growth, investment, and impact across the island of Ireland.
We Scale is delivered by AwakenHub under the Shared Island Enterprise Scheme in partnership with InterTradeIreland, Invest Northern Ireland and Enterprise Ireland, and funded by the Government of Ireland