The Brand Effect: Turning Influence Into Impact

​We’re excited to bring The Brand Effect to NeueHouse for a special edition focused on what it really takes to build brands that break through — and last.

​This conversation brings together three pioneers who’ve each built influence from a different angle. Ronnie Madra, the visionary behind the iconic nightlife brand 1Oak and now founder of EAROS, has spent decades shaping experiences and crafting cultural relevance. Aris Yeager, better known as @TheEuropeanKid, has grown a global audience of over 3 million by turning sharp insights into deeply resonant content. And moderating the conversation is Derek Lee, a serial founder and the mind behind Podding — a company helping B2B businesses scale faster through modular, video-powered go-to-market systems.

​Together, they’ll unpack the real mechanics behind brand building today — how to design for attention and trust, how to stay culturally fluent without chasing trends, and how creators, founders, and products can all build connection that compounds.

​Whether you’re launching your own brand, scaling something new, or just curious about how influence is built in 2025, this is one you won’t want to miss.